Do you want to get more qualified leads to stop by your booth at your next trade show event? Of course you do! Here are a few tradeshow tips to keep in mind as you are planning your next event.
1. SHOUT OUT – Make sure your existing and potential clients know you are going to be there…
No-Brainer: Add a link to the event on corresponding emails, add a link on your social media sites and of course use your voice to get the word out.
Big-Brainer: Send out teasers in the mail to peak interest in your booth. (By the way, we have some fantastic ideas about this!)
2. FREE STUFF – People always love their “free stuff” when wandering the aisles at tradeshow conventions…
No-Brainer: Make sure to have something to give away to the potential customers that stop by your booth.
Big-Brainer: Have a tiered giveaway strategy in place to hone in on the most promising prospects. (In case you are wondering, we happen to know a little something about this too!)
3. ON-SITE – I’m here, so now what?
No-Brainer: Make sure to offer unique “show-exclusives”, keep your booth space open so that people can “come in”, and make sure to have catalogs, brochures and handouts readily available.
Big-Brainer: Incorporate an on-site marketing BUZZ campaign that will significantly increase your booth traffic. (You guessed it, we got you covered!)
Final Note: If you haven’t combined a lead retrieval concept into your plan – what were you thinking? Make sure you have a way of reaching out to the people who stop by your booth.
We are here to help you make the most of your next tradeshow event – so keep our digits handy…916-985-4187.
