1.  SHOUT OUT – Make sure your existing and potential clients know you are going to be there…

No-Brainer:  Add a link to the event on corresponding emails, add a link on your social media sites and of course use your voice to get the word out.

Big-Brainer:  Send out teasers in the mail to peak interest in your booth.  (By the way, we have some fantastic ideas about this!)

2.  FREE STUFF – People always love their “free stuff” when wandering the aisles at tradeshow conventions…

No-Brainer:  Make sure to have something to give away to the potential customers that stop by your booth.

Big-Brainer:  Have a tiered giveaway strategy in place to hone in on the most promising prospects.  (In case you are wondering, we happen to know a little something about this too!)

3.  ON-SITE – I’m here, so now what?

No-Brainer:  Make sure to offer unique “show-exclusives”, keep your booth space open so that people can “come in”,  and make sure to have catalogs, brochures and handouts readily available.

Big-Brainer:  Incorporate an on-site marketing BUZZ campaign that will significantly increase your booth traffic.  (You guessed it, we got you covered!)

Final Note:   If you haven’t combined a lead retrieval concept into your plan – what were you thinking?  Make sure you have a way of reaching out to the people who stop by your booth.

We are here to help you make the most of your next tradeshow event – so keep our digits handy…916-985-4187.

Please take a couple of minutes to complete this short survey, you’ll be glad you did!

We respect your privacy, none of your information will be sold, traded or otherwise transferred to any other parties.

#1- Target Marketing: Go after YOUR target market

The most critical key concept in prospecting is about how to find the best customers for your business – focus your sales efforts on qualified prospects within YOUR target market.    Example:  send out a direct mail advertising campaign to the prospects you want as a client, increase responses by up to 54% with “lumpy mail“ or a promotional gift offer in the mailing. Remember to play to the people’s natural curiosity – an unusual package will increase the response rate even more.

The key is knowing what you want to achieve with your promotion. Drive more web traffic? Land more appointments? Increase the your average sales amount?  Creating a plan to approach your best prospects and understanding what role the promotional product will play in helping you attract customers are the fundamentals to success.   (Don’t have time for making such plans? We’re here to help, it’s what we do as part of our everyday service, no extra cost. No kidding, we provide actual, true customer service)

#2 – Create goodwill with prospective customers

People love gifts, especially free ones!  Promotional products ARE gifts that you give to prospective customers. A gift grabs attention while simultaneously sending a message that you value them.  Gifts create a subconscious desire for reciprocity, i.e. creates goodwill, which means they are more likely to pay attention to you & your message. Using promotional products as gifts to open doors of your target market starts the conversation off on the right foot and puts your potential customer in a much better listening mood.

Have you ever been to an event where t-shirts are being given away?  People clamor for them, yelling, screaming, waving their arms  - all in the hopes of getting that “awesome” free shirt and they are happy to wear it (especially when designed properly)

#3 – Stand out from your competitors

Use promotional items AND other media (print, mail, internet, social media) to get creative. An effective promotional product & media combo campaign can be remembered – by customers and prospects alike – for months or even years.  Well thought out campaigns with small budgets or creative and/or gimmicky ideas can easily capture a prospect’s attention.

Often attention is all you need to convert a prospect into a customer.  You can even be a bit unconventional and do something unusual. By doing this you attract prospects by arousing their curiosity. For example: using promotional products as clues for a new product or service launch creates a “mystery” effect that gets potential customers involved in the sale. By the time they have “uncovered” what the product is, they are so intrigued that they are clamoring to find out how to purchase it.

#4 – Turn your current customers into referral machines without asking!

Giving business gifts with your company imprint/info on it are great “thank you” or holiday gifts.  These well received promotional items being used by your customer are implicit referrals of your company. Studies show that referrals from friends or strangers carry far more weight than just plain advertising alone.

Example: Clothing (a.k.a. wearables) are by far the most cost effective promotional items (shirts, hats, polos, bags etc).  People wear them over & over, making them walking, talking billboards.  To make sure that your wearable gets seen (and not just worn to mow the lawn) choose a shirt and create a design with a more retail look & feel.  This means creating a wearable that your target market would most likely wear, i.e. longer fitted shirts for women or golf polos for golfers.

Why are wearables the most cost effective promotional product? Glad you asked.  It is because they have the lowest Cost Per Impression (CPI).  Among wearables, bags were reported to be used most frequently with respondents indicating that they used their bags an average of 9 times per month, delivering the most impressions: each bag is seen on average by about 892 people (impressions) per month.
Simple math: $15 bag used for 9 months with 8,028 impressions = $0.002 Cost Per Impression

#5 – Increase how many prospects actually remember you & your company

A survey conducted by Promotional Products Association International (PPAI) in late 2009, revealed that 94% of people remembered receiving a promotional product received in the past two years with 89% recalling the advertiser on the promotional product.

The survey went on to state that a huge 21% of consumers made a purchase (converted from prospect to customer) after receiving a giveaway!  (compared to print media’s 13%, and commercial’s 7% and online ad’s less than 5%)

#6 – Maximize your ROI NOT your budget

Return On Investment (ROI) is a way to measure the effectiveness of advertising, through the analysis of the profits (=return) vs. the cost of the investment.  Studying the ROI of the various forms of advertising, can help you make the best choice for your business when budgeting marketing dollars.

Advertising can be quite expensive, but the good news is that promotional products offers a better, more measurable ROI than almost all other types of marketing.  One method of calculating ROI is by cost-per-impression (as mentioned in #4 above).  The average CPI for promotional items is usually very, very low. The  average Cost Per Impression of popular promotional items are as follows*:

• Logo’d baseball hat: $0.01
• Custom Personalized Calendar: $0.02
• Logo’d bags: $0.002
• $3 custom pens: $0.03
• Shirts: $0.005

By focusing on your target market with promotional products you are getting repeated exposure to the right people for less cost and with less of your message wasted on people that are not really potential.

“The shirts look absolutely fantastic – I just love them.  Thank you for being a dream to work with, and for a product I am so proud to share!”

-Emily at South Bay Fit Camp in Long Beach, CA

Welcome To Power Of Two Promotions

Power Of Two Promotions began in 2007. Our goal is to provide our customers with personalized service and the highest quality promotional products at competitive prices.
We deliver high quality promotions that will Be Seen, Be Remembered, and – most importantly – Be Profitable. We can help you:

• Promote an upcoming event
• Create a sales campaign
• Provide business gifts
• Generate foot traffic to your store or trade show booth
• Convert more leads into sales
• Printing including business cards, brochures, letterhead, postcards, etc.
• Screen printing & embroidered apparel
• Put your logo on just about anything!

We are here to help! Please contact us so that we may get to know you and your needs and help you propel your business, promote your sporting event or ease your wedding planning. There are limitless possibilities with Power Of Two Promotions.
About LeeAnn:
LeeAnn has a MBA in Finance from Pepperdine University and dual undergraduate degrees from CSU Chico in Accounting & Management Information Systems (MIS). Over the years she has worked for a few well known corporations such as Intel, and Northrop Grumman.
LeeAnn is warm and eager to provide the best service possible; your satisfaction is her number one concern.  She enjoys helping all businesses achieve their goals; especially small to medium size businesses, as they are the heartbeat of America.
She has many hobbies including: diving, golfing, photography, softball, camping, and soon filmmaking.
LeeAnn & Darla are animal lovers who adopt first, constantly help strays, and support many organizations such as Humane Society of America & Noah’s Wish – both personally, as well as, through Power Of Two Promotions.
About Darla:
Darla’s greatest passion and love in life is for the Arts.  She spent over a decade as leading Lighting Designer for theatre stage productions in Southern California.  She is also well known for her creative stage design.  She is delighted to bring her artful eye as the Chief Creative Officer & Desinger for Power Of Two Promotions.  Darla takes great joy in sharing her kind and caring personality to help clients in any way possible, which often includes touching up artwork free of charge.
Power Of Two Promotions:
Member of:
Rainbow Chamber of Commerce Since 2009

PPAI Since 2007

See our We Care page for a list of organizations that we support.

916-985-4187
13389 Folsom Blvd. #300-181
Folsom, CA 95630

LogoStuff@PTwoPromo.com

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Distressed tshirt design promo apparel example

The problem is most businesses don’t understand that we are ALL fully WILLING to wear promotional clothing, businesses just need to take a better approach. There are dozens of successful companies out there that plaster their logo all over their products and we consumers seek ways to pay full price for branded apparel like this. Not only that, but we have no qualms about wearing it out and about.

The biggest difference is, those companies have firmly established themselves in the collective psyche, as apparel is their main focus. They’ve spent millions upon millions of dollars to market their brand and their product. So how do you as a non-apparel business get a slice of that pie? It’s really quite simple, actually; you have to shift your perceptions of promotional apparel and you have to entice people into wanting to wear your brand.

We, at Power Of Two Promotions, are ready to help transform your promotional apparel from “humdrum to hip” by choosing the right type of clothing and creating a fashionable design with your logo & message.

Full Color Process tshirt design logo'g apparel

If you’re considering branded apparel to give to your customers or to the general public, consider this first – choose appealing designs and motifs. Make them want to wear your brand, just like the big-name companies do. And of course, people are a lot more willing to accept branded apparel if it’s free, so consider handing out logo’d shirts at trade shows as prizes, or give them out at your booth if your customers sign up for your mailing list. If you give away a shirt that people are willing to pay for, the perceived value of that gift is high, elevating the perceived value of YOUR brand. It’s a one-two punch for your marketing efforts, and if you’ve chosen the right designs, your customer will happily give you

valuable exposure for your business for years to come.

Second point: professional brand/company reinforcement. If your employees work around your local area, provide them with appropriate branded apparel for the work they do. If your business is focused on construction, provide your employees with branded workwear. If your employees make house calls, give them logo’d dress shirts or polos. Not only are you providing them with job-specific uniforms, you’re also creating exposure for your business at the same time. (These are only a few examples, but there are plenty more ideas you can consider, and we’re always happy to brainstorm with you!)

Take a look at our extensive Apparel Catalog for products to fit every niche. From t-shirts to workwear to bags and accessories, we can assure you that you’ll find the right promotional products to help you gain extra exposure for your business identity. Give us a call and let us help you!

Personalized and imprinted holiday gifts are an ideal way to promote your business during the holiday season. Everyone appreciates thoughtfulness and business gifts are no different. You don’t have to limit yourself to Christmas, either; how about distributing seasonal food gifts during Thanksgiving?

You may think that handing out imprinted holiday gifts to your clients is out of your budget or price range. With that I say, how much are your ongoing clients worth to you? You don’t necessarily have to be lavish with every client, but spending a couple dollars will make them feel that their business is appreciated, and you can ensure they’ll keep coming back to you for their needs. By having your logo imprinted on the gifts it is a polite way of reinforcing your brand & company.

We offer a large selection of personalized gifts which can be imprinted with your business logo. Consider sending out imprinted desk accessories like our Hardwood Pen and Pencil Cups as a thank-you gift to loyal clients. You can also send out imprinted Velour Gift Bags filled with holiday candy, or opt for any one of our many Gift Boxes. For your most valuable clients, why not go all-out and get them something from our selection of Gourmet Towers? These promotional products garner quite a initial reaction and jam-packed with goodies that please the recipients for days & sometimes weeks. We offer many options for branding these business gifts to increase your overall exposure, you tell us your goals & budget and we put together ideas for you – saving you time & letting you focus on your business not picking out gifts.
Consider making your gift orders as early as possible, and distributing your gifts in late November to ensure your client receives them before the holidays. As always, we’re here to help you choose the right promotional products for your client base, and we can help choose logo’d holiday gifts that will be appropriate and will fit within your budget.

Just some of the options for Logo'd Holiday Gifts

Power Of Two Promotions serves clients nationwide… More specifically we proudly serve: Folsom, Sacramento, Citrus Heights, El Dorado Hills, Roseville, Rancho Cordova and surrounding areas.

Part of what keeps the calendar phenomenon going is that they are very inexpensive to create. All you need is the actual calendar, some great photos and your logo with other business information, all of which can be customized to fit your needs. You may also want the calendar to pay for itself by finding advertisers who want to share the fun of being visible to many people every day. A calendar is very versatile and can come in many shapes and forms, whether it hangs on the wall, sits on a desk or is the first thing people see on a refrigerator, it’s one of those magical gifts that everyone can related to as art as well as a tool.

At Power of Two Promotions we highly recommend personalizing the calendars you give to customers.

That means if you’ve got 1000 calendars to give out, we can create unique calendars for each person with their name on it. It can be simple or very imaginative. Perhaps it’s a football calendar and it includes a picture of a scoreboard which displays the persons name. The sky is the limit for creativity. Think of how you can make each of your supporters feel special by seeing their name on their personalized calendar, and we will do the rest.

Mouse pads are a great choice for businesses involved in IT tech support or software/webdesign. Think of them as giant business cards that have a permanent spot on your customer’s desk, right beside the computer that will eventually fail on them. Supplying them en-masse to a client can also establish a positive rapport with them, as many clients with multiple workstations will appreciate the added savings to their office supply budget.

With that in mind, high-quality desk accessories and office supplies are always in demand. Hand them out to clients to establish a permanent reminder right in their workspace. Clip-on calculators, desk sets, business card holders and planners are all great, useful items which your customers will appreciate.

Branded laptop sleeves can be provided to your employees who use their notebooks and laptops on the road. If your employees commute by public transit or work in public areas such as cafes, you can easily gain added exposure for your company name or logo with almost no effort.

Examples of Logoed Office Items

Trade shows are always a great place to hand out any self promotional items (stuff with YOUR logo on it), as many attendees are always looking free stuff. Whimsical items like scented pens and desk puzzles are a fun and affordable way to establish a presence with potential customers (and matching the scent to your product might even close a sale or two!)

Are you a “green” business, and want your promotional materials to match your ethics? Providing branded items that are made from sustainable or recycled materials is a great way to do just that. Things like cardboard pen holders can reiterate your green message to customers, and you can feel good knowing that your promotional materials aren’t leaving an environmental footprint.

These are only a few ideas, but there are plenty of other ways you can effectively promote your business through the use of our products. Don’t hesitate to contact us, as we are always working to get our clients the results they need & deserve. Let us do the research and work so you can spend your time actually running your business.

We proudly serve: Folsom, Sacramento, Citrus Heights, El Dorado Hills, Roseville, Rancho Cordova and surrounding areas. We also serve clients nationwide!